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Diez claves para controlar el muro de Facebook

Cuando un usuario ingresa a su cuenta encuentra en su muro aproximadamente 300 de los 1.500 contenidos que generan sus contactos en promedio. La compañía de Mark Zuckerberg asegura que sopesa hasta 100.000 factores para decidir qué contenidos privilegiar, pero no precisa cuáles son.

Un informe de The Wall Street Journal resume las principales claves que utiliza Facebook para administrar el muro, y las alternativas que hay para modificar los criterios a gusto. Aquí, las diez más importantes.

1. Las preferencias del usuario

Una de las cosas que toma en cuenta la red social es el tipo de contenido que comparten los contactos, si se trata de fotos, videos o texto. En segundo lugar, la persona que lo genera. Si el usuario entra más seguido a los contenidos de ciertos «amigos», lo más probable es que en el muro se privilegien sus publicaciones. Además, se le da mayor preponderancia a las personas que comparten el mismo tipo de cosas que el usuario.

2. La popularidad

El número de comentarios, la cantidad de veces que es compartida y el número de «Me gusta» de una publicación son consideradas para darle más relevancia a unas que a otras. Por el contrario, las que no tienen ninguna repercusión o son calificadas de ofensivas tienden a ocultarse.

3. El paso del tiempo

Cuanto más reciente sea un contenido, más probable es que se haga presente en el muro. Eso no significa que publicaciones muy populares no puedan seguir apareciendo, a pesar de ser viejas.

4. «Felicitaciones»

Si una actualización recibe muchos comentarios con la palabra «Felicitaciones», Facebook la privilegia por sobre cualquier otra, ya que lo considera como algo importante. Nuevos empleos y nacimientos son ejemplosde este tipo de publicación.

5. Controlar el muro

La red social ofrece la opción de decir qué tipos de historia le interesan más al usuario. Para ello hay que usar la pequeña flecha ubicada al costado de «Noticias», en la parte superior izquierda, debajo de su foto de perfil.

Una de las cosas que se puede elegir es el modo en el que se presentan. La opción preestablecida es «Historias destacadas», pero se puede cambiar a «Más recientes», por ejemplo. Sin embargo, la opción «Todas» fue eliminada en 2012. Se recomienda asegurarse periódicamente de que el criterio de presentación siga siendo el elegido, porque puede volver al predefinido de manera automática.

6. Los favoritos

Otra alternativa para priorizar ciertas publicaciones es nombrar «Mejor amigo» a quienes las producen. En cambio, cuando no hay interés por otras personas, hay que nombrarlas «Conocidos». Adicionalmente, se puede ingresar a la configuración y, en herramientas de privacidad, pedir ser notificado cuando los «mejores amigos» publican algo.

7. Crear grupos

Una forma de tener garantizado el acceso a las actualizaciones de ciertas personas es crear ciertos grupos pequeños con ellas. Basta revisarlos con cierta periodicidad para ver todo lo que publican.

8. Esconder una publicación

Para dejar de recibir cierto tipo de noticias o cualquier cosa que publique algún contacto en particular, hay que utilizar la flecha gris en la esquina superior derecha, que puede esconder una publicación puntual o hacer que no se reciba ninguna actualización de esa persona. Incluso está la opción de no recibir más cierto tipo de contenido que comparte un usuario en particular, por ejemplo, las actualizaciones de cómo mejora en un juego.

9. Comunicar a Facebook los gustos y preferencias

Ingresando en la opción «Mejorar la selección de noticias», en la flecha gris de la esquina superior derecha, se puede llenar una encuesta que hace que Facebook altere su algoritmo para mostrar en el muro resultados ajustados a los intereses del usuario. La contrapartida es que se le da más información personal de gustos e inclinaciones.

10. Todo el tiempo bajo análisis

De todos modos, se haga lo que se haga, Facebook siempre estará analizando las actividades y decisiones de los usuarios. En función de ese estudio, actualizará el muro de un modo u otro, y compartirá cierto tipo de publicidad. Contra eso, no hay nada que se pueda hacer.

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John DeLorean’s Widow Loses Fight for ‘Back to the Future’ Royalties

If John DeLorean’s wife could take one of his cars back in time, she’d likely change the terms of a settlement with DeLorean Motor Company. As it stands, that deal is preventing the carmaker’s estate from cashing in on Back to the Future-related royalties.

DeLorean founded the original DeLorean Motor Company in the 1970s, through which he designed, manufactured and sold the iconic DMC 12. The company shuttered in 1979 and subsequently declared bankruptcy. A decade later, DeLorean struck a deal with Universal for the studio to use the name and appearance of the vehicle in connection with the Back to the Future franchise in exchange for 5 percent of the net receipts from «merchandising and commercial tie-ups.»

In 1997, a company called DMC Texas purchased assets from the bankruptcy, including inventory and trade names and registered trademarks for the logos on the rear bumper and grill. DeLorean died in 2005.

Sally DeLorean, on behalf of her late husband’s estate, in 2014 sued DMC Texas alleging it “improperly and illegally appropriated for its own use Mr. DeLorean’s legacy» by, among other things, producing replica DMC 12s. thehollywoodunlocked.com/putlockers-hd-ii-watch-frozen-2-2019-online-full-for-free

In 2015, they reached a settlement that included a release of all claims. During that dispute, the estate became aware of the Universal deal and later reached out to find out how much it was owed in royalties — only to discover the studio had paid them to DMC Texas.

DeLorean’s widow in April 2018 again sued DMC Texas, alleging that the settlement didn’t grant the company any rights under the Universal deal.

Chief District Judge Jose L. Linares in October 2018 dismissed the complaint, finding that the settlement agreement barred the claims. The estate appealed.

On Thursday, the U.S. Court of Appeals for the 3rd Circuit ruled against the widow, affirming Linares’ ruling. It agreed that the subject matter of the Universal Agreement fell within that of the settlement and that DMC Texas’ business with Universal is within its rights to use, register and enforce the trademarks.

«In addition to selling automobiles and other products, DMC Texas’s business involves licensing its trademarks and rights to the DeLorean automobile brand to other companies, such as Mattel, Inc., Target, and Microsoft,» writes Circuit Judge Joseph A. Greenaway Jr. «Here, the demand that Universal pay DMC Texas for the use of marks for which it has ‘worldwide rights’ falls within its business of licensing and enforcing the licenses to its marks and other intellectual property.»

Greenaway also notes the settlement includes specific circumstances under which the estate can sue DMC Texas, like for an unauthorized depiction of John DeLorean’s likeness, but there’s no mention of the ability to sue for enforcing its rights to the trademarks.

Because the 3rd Circuit found the settlement bars the litigation, it did not reach the issue of whether the estate assigned its rights under the Universal deal to DMC Texas.

https://thehollywoodunlocked.com/putlockers-hd-ii-watch-frozen-2-2019-online-full-for-free

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Capri, Hollywood Fest to Honor ‘Once Upon a Time in Hollywood’ for Best Ensemble solid

Quentin Tarantino’s latest film will pick up another award on the road to the Oscars.

The Capri, Hollywood International Film Festival is set to honor Quentin Tarantino’s Once Upon a Time in Hollywood with its best ensemble cast award.

The annual festival will honor the performances of lead castmembers Leonardo Di Caprio, Brad Pitt and Margot Robbie, as well as supporting players including Emile Hirsch, Margaret Qualley, Timothy Olyphant, Austin Butler, Dakota Fanning, Bruce Dern, Lena Dunham, Mikey Madison, Lorenza Izzo and Al Pacino.

“Combined, these amazing performers populate the captivating scenario of 1969 Los Angeles, arousing the enthusiasm of audiences from all around the world,» the festival’s honorary president Tony Renis said Monday in a statement.

Once Upon a Time, Tarantino’s ninth feature film, is expected to be a key awards contender. DiCaprio stars as aging TV star Rick Dalton, who, with his longtime stunt double, Cliff Booth (Pitt), struggles to adapt to the rapidly changing Hollywood industry. The pic has grossed $372 million worldwide and was a top box office attraction in Italy.

Capri, Hollywood continues to be a key destination on the road to the Golden Globes and the Academy Awards, given its timeframe over the New Year’s holiday and glamorous location off the coast of Naples.

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As previously announced, this year’s fest will also honor Steven Zaillian for best adapted screenplay for Martin Scorsese’s The Irishman and Marco Bellocchio for best international film for The Traitor.

Capri, Hollywood is set to run Dec. 26-Jan. 2. This year’s edition is dedicated to the 100th anniversary of Italian filmmaker Gillo Pontecorvo’s birth.

 

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50 Years Later, Dick Van Dyke cannot Forget His «Bad Guy» Silent-M Clown Role

A half-century after the actor and director Carl Reiner tried depicting the life of churlish star in ‘The Comic,’ both Hollywood icons reflect on the career footnote: «What we were going for, really, was authenticity.»

Both Carl Reiner and Dick Van Dyke have always loved silent-movie clowns. At one point, they even teamed up to tell the story of one — a fictional composite of Charlie Chaplin, Buster Keaton and other superstars who was portrayed as a lying, cheating, egotistical jerk.

The movie — which opens on the protagonist’s funeral, then jumps back through time — was called The Comic, and, shortly after it hit theaters in New York exactly 50 years ago on Nov. 19, it disappeared. But Van Dyke and Reiner can’t quite forget the film, which has become an odd footnote in their legendary careers.

By way of backstory, Van Dyke, now 93, recalls to The Hollywood Reporter how he became friends with his silent-era idols Stan Laurel, who died in 1965, and Keaton, who passed away the following year. «I was looking through the phone book one day and there was his name,» recalls Van Dyke. «I thought, ‘It can’t be!’ [But] I called and it was Stan Laurel! He had seen our show and knew who I was» —  in fact, Van Dyke and Henry Calvin had re-created a Stan Laurel and Oliver Hardy sketch in a 1963 episode of The Dick Van Dyke Show called «The Sam Pomerantz Scandals» — «so I went and visited him on several occasions. I have some wonderful pictures of the two of us up in his apartment.» Van Dyke also discovered Keaton in the phone book and visited him at his house in the San Fernando Valley.

Even before the Van Dyke Show ended in 1966, creator-producer-writer Reiner, now 97, and Van Dyke often talked about paying homage to these silent clowns. But both were busy with other projects almost immediately. Van Dyke was in demand for films — starring in such hits as 1967’s Divorce American Style and Fitzwilly — while Reiner directed his first feature, the well-received Enter Laughing, based on his semi-autobiographical novel. He also wrote and starred in the Emmy-winning The Sid Caesar, Imogene Coca, Carl Reiner, Howard Morris Special, which reunited the cast of Your Show of Shows.

But in 1968, the duo set to work rewriting an old script at Columbia with Aaron Reuben. “What we were going for really was authenticity. We wanted to make it look like the era [as best] we could,” says Van Dyke, who even visited a couple of silent-film actors at the Motion Picture & Television Country House and Hospital «just to talk and see what life was like.»

https://thehollywoodunlocked.com/putlockers-hd-watch-frozen-2-2019-online-full-for-free

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